Snap Interactive Launches Rebrand of Dating App AYI as FirstMet. The branding that is new look of FirstMet is followed by substantive improvements within the application on web and mobile

FirstMet App Targets Singles Over 35 and Introduces an innovative new Look, extra Features and an advanced Cellphone Experience

NYC, NY–(Marketwired – Mar 7, 2016) – Snap Interactive, Inc. («SNAP» or even the «Company») ( OTCQB : STVI ) today announced a rebranding of AYI, the business’s flagship platform that is dating one of the primary dating apps to incorporate with Facebook. Since its inception in 2007, AYI has generated a residential area of over 30 million singles global, and it is now rebranding as FirstMet to mirror the Company’s vision in making it easier for solitary grownups to meet up with brand new people in an agreeable, low-pressure environment.

The brand new branding and look of FirstMet is associated with substantive improvements within the application on web and mobile. FirstMet has enhanced IceBreakers, an attribute which was popular on AYI, with the addition of more methods for users to get in touch efficiently along with other community users. In addition, FirstMet has unlocked messaging to matches, allowing for users to deliver a message that is first liberated to other users with who they share shared interest.

SNAP’s CEO, Alex Harrington, says, «AYwe has long been a dating that is successful, providing an effective way for a residential district of 30 million singles to meet up and explore intimate relationships. But, we required a more powerful brand name identification to communicate those advantages efficiently to brand new and current users. We have been excited to reveal FirstMet, which catches the essence of y our brand name vow: making it possible for solitary grownups 35 and older to fulfill more and more people and lead happier, more satisfying everyday lives.»

FirstMet’s iPhone and Android application are both newly reconstructed through the ground up with an even more back-end infrastructure that is streamlined. Not only can the iPhone and Android apps perform a lot better than the former AYI indigenous apps, nevertheless the brand brand new underlying technology enables SNAP which will make improvements towards the apps with greater regularity along with less expensive.

Mr. Harrington continues, «SNAP is spending going back many months to raise our mobile applications towards the highest criteria in the market, considering that the most of individual task within the category that is dating shifted to mobile platforms. Using the rebranded FirstMet iPhone and Android os apps, we’ve made mobile the point that is focal innovation in the business in the years ahead.»

SNAP would be coupling the FirstMet launch by having a campaign trying to reengage people of its 30 million individual database which have become inactive. For additional enticement, FirstMet promises to provide free studies regarding the item and «open home» dates, during which new and current users may go through some great benefits of premium features free of charge.

Mr. Harrington concluded, «We genuinely believe that rebranding to FirstMet will reinvigorate use when you look escort San Diego at the product and reengage previous members, driving income development for the business. Additionally, it is an essential move that is strategic produce a foundational brand name for an item with an invaluable 30 million individual database. Finally, the rebranding affirmatively targets a niche that is underserved the marketplace, grownups 35 years and older. With most of the industry attention and innovation focused on hook-up apps and also the generation that is millennial FirstMet fills a significant void in aiding single grownups searching for brand brand new relationships, while minimizing the time and effort and anxiety of having straight back when you look at the relationship game.»

FirstMet is available on five desktop and mobile platforms. Its regarding the desktop and web that is mobile www.firstmet.com, and it has apps available on Twitter plus in the App shop and Bing Play. iPhone and Android os apps are free to install. More info about FirstMet are present at: www.firstmet.com.

About Snap Interactive, Inc.

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Snap Interactive, Inc. develops, has and runs dating applications for social networking sites and platforms that are mobile. The level is a patent-pending mobile application that is dating to top-notch singles. SNAP’s flagship brand name, FirstMet (formerly AYI.com), is just a multi-platform online dating service with a sizable individual database of around 30 million users.

The contents of our web sites aren’t section of this news release, and also you must not think about the articles among these web sites for making a good investment choice with regards to our typical stock.

Facebook is a subscribed trademark of Twitter Inc. Apple, iTunes and iPhone are registered trademarks of Apple Inc. and App shop is a service that is registered of Apple Inc. Android os and Bing Enjoy are registered trademarks of Bing Inc. FirstMet while the level are trademarks and AYI.com is really an authorized trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This news release contains «forward-looking statements.» Such statements might be preceded because of the words «intends,» «may,» «will,» «plans,» «expects,» «anticipates,» «projects,» «predicts,» «estimates,» «aims,» «believes,» «hopes,» «potential» or comparable terms. Forward-looking statements aren’t guarantees of future performance, depend on particular presumptions and generally are at the mercy of different understood and unknown dangers and uncertainties, some of which are beyond the business’s control, and should not be predicted or quantified and therefore, real outcomes may vary materially from those expressed or suggested by such forward-looking statements. Such dangers and uncertainties consist of, without limitation, dangers and uncertainties connected with basic financial, industry and market sector conditions; the Company’s capability to institute governance that is corporate or attain conformity with nationwide change listing needs; the business’s future development plus the capacity to get extra funding to make usage of the business’s development strategy; the capability to increase or recognize revenue, decrease expenses while increasing the amount of active readers, brand brand new membership deals or month-to-month active users; the capacity to come into brand brand brand new marketing agreements; the capacity to diversify brand brand brand new individual purchase stations or increase the transformation of users to compensated subscribers; the capacity to anticipate and react to changing individual and industry styles and choices; the intense competition in the online dating sites marketplace; the capability to launch brand new applications or derive revenue from brand new applications; and circumstances which could disrupt the functioning associated with the organization’s applications. More step-by-step details about the organization plus the danger factors which will impact the understanding of forward-looking statements is defined forth when you look at the Company’s filings aided by the Securities and Exchange Commission («SEC»), including the business’s latest yearly Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and protection holders are advised to see these papers totally free in the SEC’s internet site at http.sec.gov that is://www.

All forward-looking statements talk just as of the date upon which these are generally made. The business undertakes no obligation to upgrade any forward-looking declaration or statements to mirror occasions or circumstances following the date by which such statement was made, except into the level needed by relevant securities regulations.

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